A paper about US drought awareness is published in Palgrave Communications - Nature. The title of the paper is "Spatiotemporal Patterns of US Drought Awareness".
In this paper, we presented the (first) national-scale study to reveal the spatiotemporal patterns of drought awareness over the contiguous United States (CONUS) using Google Trends data and an advanced statistical technique, Principal Component Analysis (PCA). Results show that the first two PC modes can explain 48% (38% for PC1 and 10% for PC2) of the total variance of state-level drought awareness. We find that the PC1 mode relates to a national pattern of drought awareness across the CONUS. The spatiotemporal patterns further imply that residents in the Northeastern US region are the most aware of the emergence of drought, regardless of the geographic location of the occurrence. The results illustrate how search engine queries and social media data can help develop an effective and efficient plan for drought mitigation in the future.